ASTRO's Cha Eun-woo has emerged as a leading figure in the advertising industry, securing numerous endorsements across various sectors in 2024. His appeal spans luxury fashion, food and beverages, technology, and more, reflecting his versatility and widespread popularity.
Luxury and Fashion Brands:
Chaumet: In September 2024, Cha Eun-woo was appointed as the global ambassador for the French luxury jewelry and watch brand Chaumet. He featured prominently in their "Bee My Love" campaign, showcasing his elegance and style.
Saint Laurent: In July 2024, he became the global ambassador for the French luxury fashion house Saint Laurent, appearing in a photo shoot with GQ Korea.
Calvin Klein: Cha Eun-woo starred in Calvin Klein's Fall 2024 menswear campaign, modeling a range of outerwear and casual pieces that highlight his fashion-forward image.
Food and Beverage Brands:
Cornetto: In January 2024, he became a brand ambassador for Cornetto in Southeast Asia, featuring in various promotional activities.
Milo Thailand: In February 2024, Cha Eun-woo was selected as the new brand ambassador for Milo Thailand, participating in events and advertisements to promote the brand.
Sprite: In March 2024, he was chosen as a brand model for Sprite, further expanding his presence in the beverage industry.
Nescafé Hong Kong and Macau: In August 2024, Cha Eun-woo was appointed as the new brand ambassador for Nescafé, engaging in promotional activities across Hong Kong and Macau.
Technology and Lifestyle Brands:
LG Uplus: In September 2024, he was selected as the exclusive brand model for LG Uplus' AX, participating in strategic campaigns to enhance the brand's image.
Bodyfriend: In August 2024, Cha Eun-woo became the brand ambassador for Bodyfriend, a healthcare robot company, showcasing products that promote well-being.
Educational and Tourism Initiatives:
Visit Korea Year Ambassador: In May 2023, Cha Eun-woo was appointed as the promotional ambassador for the '2023-2024 Visit Korea Year,' playing a significant role in promoting Korean tourism.
Mimac Study: In November 2024, he was announced as the new brand model for Digital Daesung's MiMac Study e-learning platform, emphasizing his influence in the educational sector.
Cha Eun-woo's extensive list of endorsements in 2024 underscores his status as a multifaceted entertainer with a broad appeal across different industries. His collaborations with prestigious brands highlight his influence and the trust that companies place in his ability to represent their products and services effectively.